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QR code

Qrcode

are two-dimensional barcodes that can be read by many cell phones and smartphones. The codes, which are small squares with black and white patterns, appear in a variety of places, such as magazine and newspaper ads. A QR code is used to encode some sort of information, such as text or a URL. The "QR" in QR codes stands for "quick response," as the codes are designed to be read quickly. QR codes can be read by dedicated QR code readers and by some cell phones. To read a QR code, your cell phone will need a camera -- so it can snap a picture of the code -- and a QR code reader. You can find many free QR code readers in the various app stores for different phone platforms. Once your cell phone reads the code, the information that it stores is shared with you. You may be taken to a URL where you can watch a movie trailer, or you may be given details about the company you saw advertised. You may even be presented with a coupon for a local business.

 

 

How does it work?


Data can be translated into a QR code by any QR generator, many of which are available free online. Users simply enter the data to be translated, and the generator produces the code, which can then be displayed electronically or in printed format. Decoding the information can be done with any mobile camera phone that has a QR reader, which is freely available online for most devices. Once the software is loaded, a user points the cell phone camera toward the
code and scans it. The software interprets the code, and the cell phone will either display the text or ask for permission to launch a browser to display the specified web page

Why is it significant?


The idea of linking spaces to information is not new, but QR codes combine simple creation with easy access to QR code readers. As a result, QR codes might kick-start widespread thinking and innovation around information connected to locations and objects.
In museums, for example, QR codes might appear on plaques beside art displays, directing patrons to information about the artwork and the artist. QR codes posted on a building might offer visitors the history of the building itself or the corner on which it stands, and they might give the architect’s name or discuss the events happening in the city when the building was built. At botanical gardens, codes could direct users to information about the medicinal uses or food value of botanical specimens on display or offer data about the climate or soil equirements necessary for certain plants to thrive. Because QR codes are so inexpensive,
they might even be printed as stickers and temporarily added to campus signs for a class activity.

Where can you use them?

 

  • Business cards
  • Banners
  • Websites
  • Directmail piece
  • Menus
  • Post cards
  • Digital signs
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